Houston has appointed Alex Creamer as creative director and Michelle Teh as design director, strengthening the brand strategy and design consultancy’s creative offering.
Creamer spent the past six years with Interbrand, most recently as creative director. He also spent four years at RE as a senior designer.
He has helped reshape some of Australia’s biggest brands, including Mcdonald’s, Sydney Fish Market, Optus, Westpac, Federation Square, and graphite pencil-winning NextSense.
Creamer said of his new role: “In a rapidly changing world, clients are actively seeking new ideas and experiences to solve their business challenges. Hence my excitement in joining an agency with such strong momentum and a renowned creative culture.”
Teh brings more than 14 years industry experience gained from roles in London, Amsterdam, and Sydney to Houston. She joins from Nike Brand Creative’s European Headquarters after nine years. She played a pivotal role in shaping brand experiences and storytelling within the brand’s retail fleet across the EMEA region.
Before joining Nike, she worked for multiple brand and customer experience agencies in Australia and overseas and recently spent time tutoring design at the University of Technology, Sydney, mentoring the next generation of creative design specialists.
Teh said of joining Houston: “I have a true passion for my craft and am committed to designing meaningful narratives and memorable brand experiences for clients. I can’t wait to get stuck in and bring this mindset and commitment to Houston’s clients.”
Creamer and Teh report directly to ECD Alex Toohey. He said both their appointments bring “perspectives and energy to our already formidable creative team, and we are very excited to start working with them both.”
“Alex’s love for all things brand and experience coupled with Michelle’s expertise in global identities and branded spaces will add depth and fresh thinking to the agency as well as bolstering our creative leadership team.
“Alex and Michelle’s skillset bolsters Houston’s strong offering across the brand design spectrum, but more than that they are genuinely fun people to have around and will no doubt add some big energy to our team. I am looking forward to seeing them thrive here and creating some remarkable creative solutions for our brand partners.”
Stu O’Brien, CEO and founder of Houston, added: “As Houston looks to offer its clients best-in-class creative thinking, I believe we have found phenomenal talent in both Alex and Michelle. Their experience reshaping some of the world’s most well-known brands makes them unicorns in this market and I am delighted to welcome them to our team.”
See also: Meeting of the Minds: Bard Barber and Tori Fraser from Houston
–
Top image: Michelle Teh, Alex Toohey, Alex Creamer, and chief of staff Stacey Saunders