Home Beautiful has announced the launch of a first-of-its-kind renovation project and cross-platform content series: House to Home Beautiful.
In partnership with boutique building and design company Thomas Archer Homes, House to Home Beautiful will showcase the real life, live challenges, financial dilemmas and design choices as one Australian couple knocks down and builds the family home of their dreams – literally from the ground up.
Wendy Moore, editor-in-chief, Home Beautiful, said: “It is the great Australian dream to own your own home – and, even more so, one that is perfectly designed for you and your family.
“While we can easily become interested in home ‘flips’ – renovating over a short period of time for profit – real value is found in the emotion and genuine care in building a family home that you love and which will last for years.
“For the first time, House to Home Beautiful will showcase the incredible passion and detail required through every chapter of a real life renovation journey with a captivating insight into the realites of creating an inspired, stylish yet relaxed Australian family home.”
Over a period of just three months, Melbourne power couple Aimee and Frank Tarulli will build a two-storey haven where they can comfortably raise their kids, little two-year-old Rosie and four-year-old Leo.
Aimee Tarulli is a highly regarded interior stylist, Frank is an experienced builder. Aimee and Frank will front a dedicated web-series and content portfolio in which they share their renovation journey together with Home Beautiful editor-in-chief Wendy Moore, who is regarded as one of Australia’s foremost experts in style and design, having helmed the Home Beautiful brand for over a decade. She is also a judge on Seven’s House Rules.
Curated content will be produced throughout the entire renovation journey including print, experiential, social media and new website pillars including moodboards, galleries and listicles.
Digital content will include Facebook Live, 360˚ camera views, time-lapse videos and e-commerce links, accompanying the video diaries and webseries.
Launch brand partners include LG, Blum, Austral Bricks, Hebel, Schweigen, Somfy, Phoenix Tapware, Carpet Court, Qudos and King Furniture.
At the culmination of the complete renovation, brand partners will have access to the House to Home Beautiful home for information seminars, product launches and content creation opportunities. All campaign partners will also benefit from advanced social targeting on Facebook via an exclusive publisher partnership with Quantium, Axiom and Experian data – offering in-depth segmentation, reducing waste and driving audience engagement.