Honeycomb Strategy has revealed a new brand look developed in-house and in partnership with Canyon.
The rebrand for the market research and behavioural science agency features an updated logo and brand solution, with a pink colour palette, modern font and brand appearance, designed to highlight the company’s commitment to innovation, enabling its clients to do the same.
The revamped branding, which is featured across all communications and a refreshed website, directly aligns with Honeycomb Strategy’s mission of combining research, behavioural science and cutting-edge AI technology, to deliver insights that empower brands to grow.
This is the first brand refresh for the agency since its launch in 2016 and follows client growth and operational momentum across the business.
Renata Freund
“Our refreshed brand identity isn’t about a change in who we are; it’s about more clearly reflecting the way we’ve always worked,” Renata Freund, Honeycomb Strategy founder, said.
“We’ve always focused on uncovering solutions to help real problems, whether it’s helping brands achieve product-market fit, refining their go-to-market strategies or building stronger brand connections, our focus is on helping clients refine strategies to solve complex challenges, engage customers and drive measurable outcomes. This brand evolution simply ensures our clients see that approach reflected in every interaction with us.”
The new brand is underpinned by the agency’s three guiding principles: first principles methodologies built from the ground up, methodology agnostic tailored research frameworks, and human-centric insights presented creatively and with a focus on stakeholder engagement and actionable recommendations.
The brand refresh kicks off a busy year for Honeycomb Strategy, with new senior hires set to be announced in the coming weeks.
Last year, the agency became one of just a handful of research companies in Australia to achieve B Corp Certification.