Taking client relations to a new and tasty level, Brisbane’s Hit105 has shone the spotlight on local farmers and flavour-makers over lockdown.
Example A: Take two nationally acclaimed chefs, add local produce from the Scenic Rim Farm Box and beam an exclusive cooking class direct to the homes of agency clients. The result: win win!
Example B: Take a local Brisbane gnocchi legend, share their recipe, create an audio how-to and invite agency clients to a completely unique Fake Away culinary experience. Same result!
“This is the recipe cooked up by Brisbane’s Hit105 to give agency clients authentic food experiences using hyper-local produce, starring chefs known for their championing of the ‘eat local’ mantra, a recently launched farm-to-front-gate business in South East Queensland and a gnocchi business that creates line-ups the envy of the city,” said Hamish Rose, SCA Brisbane head of sales.
“The program was a creative twist for us, allowing extended engagement with clients during lockdown, while celebrating the ‘Shop Local’ campaign that’s taken over our stations across the network.”
Brisbane’s Hit105 partnered with the Scenic Rim region to host two virtual cooking classes – called Quarantine Cuisine. The experience starred regional Ambassador Chefs, both multi-award winning and nationally acclaimed flavour makers: Richard Ousby of The Overflow Estate 1895 near Boonah (and former Executive Chef at Stokehouse), and Josh Lopez of The Wolfe, in Brisbane.
The chefs created their own recipes featuring local produce and guided clients through the cooking class live. Ingredients were delivered to each client via the Scenic Rim Farm Box and paired with local wines.