TVNZ partners with Brightcove for new kids platform HEIHEI

Brightcove has supported TVNZ since the launch of its OnDemand content platform in 2011.

New Zealand FTA broadcaster TVNZ has announced a partnership with video cloud services provider Brightcove for its new children’s platform HEIHEI.

The new children’s platform is a collaboration between TVNZ and NZ On Air to provide a digital home for NZ children to stream local content in an immersive advertising free environment.

Implementing Brightcove’s Context Aware Encoding technology will enable TVNZ to deliver a high-quality end-user video experience while saving substantially on storage and delivery costs.

Context Aware Coding is a patent-pending technology that uses machine learning and deep video analysis to optimise encoding settings on a per-video basis. This results in an enhanced end user video experience, regardless of device type, network quality or geographic location, while simultaneously lowering overall bandwidth and storage costs for the content owner.

TVNZ reaches more than two million Kiwis every day through its linear TV channels and digital platforms. Brightcove has supported TVNZ since the launch of its OnDemand content platform in 2011.

Andrew Blakey, TVNZ’s Development Manager, said, “TVNZ is all about sharing the moments that matter to New Zealanders, including with our youngest viewers. By partnering with NZ On Air, we’ve been able to create an innovative new digital platform that celebrates Kiwi kids and their own unique stories in a safe ad-free space. Our ambition is to continue to grow HEIHEI in the years to come so being able to reduce storage and bandwidth requirements while improving the quality of the viewing experience is a win-win for us. Brightcove enables us to deliver a high-quality user experience with our TVNZ OnDemand platform and we are looking forward to this extending to HEIHEI.”

Mark Stanton, Brightcove Australia and New Zealand vice president, said, “As consumer demand and expectations for online video continues to grow, so do data and bandwidth volumes. That’s why Context Aware Encoding is such a game changer for content owners and publishers. We’ve already seen customers around the world benefit from the technology, significantly reducing the operational costs of running a video-based service while improving playback quality. We are excited to help TVNZ reap the same rewards.”

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