Havas Red has launched an end-to-end strategic communications service, INDUSTRY.
Havas said INDUSTRY is geared towards B2B brands, and has been launched globally in response to increasing demand for strategic communications programs that are integrated across channels and audiences while remaining sensitive to volatile cultural, political, economic, and technological climates.
INDUSTRY will deliver services including reputation management, executive visibility, brand and product excitement, crisis and issues management, influence and constituency building, as well as social and content.
“Now is a critical time for B2B leaders to build and maintain a positive reputation, and that really does take a village,” said James Wright, global CEO of the HAVAS Red Group and global chair of the HAVAS PR Global Network.
“There are ever-increasing expectations that B2B companies speak to how their companies are staying aligned to ideals around purpose, and that’s being magnified by the 24-7, multichannel news environment.”
Wright said HAVAS Red Group has been immersed in this space for years and has seen its rapid evolution.
“We presently are working with B2B businesses and brands across industry verticals, from professional services, fintech and tech to automotive, manufacturing and chemicals. INDUSTRY thus represents a natural next step to formalise and focus our expertise as a global practice.“
To mark the launch, HAVAS Red has released the white paper Inside Person-to-Person (P2P) Communications: Brand Stewardship via Human Connection, outlining best practices and trends for B2B brands to forge personal connections with audiences.
HAVAS Red is a micro-network of merged media agencies with a concentration on PR, social media, and experiential. Its merged model is purposed to mimic the convergence of media consumption, blending traditional and digital publishing, content, social media, and data.
Brands under the HAVAS Red banner include influencer marketing agency SWAY by HAVAS Red, branding support agency Peaks, ESG and sustainability offering Red Impact, health and wellness offering HAVAS Red Health, and B2B content marketing practice Red Connect.
INDUSTRY will similarly leverage HAVAS Red’s merged media strategic model.
The launch of INDUSTRY follows the June launch of HAVAS Red’s AI proposition, Agency Intelligence: Intelligent Strategy, Ideas, and People.
See also: Havas Red launches AI proposition: ‘Agency Intelligence’
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Top image: James Wright