Havas Media has been appointed as the media arm of Geely Auto’s agency village, joining forces with sister agency Havas Host, which has been handed responsibility for Creative and Social Media, and dentsu, who leads PR and website development.
The agency will use its automotive experience and knowledge with the Chinese automotive maker’s first consumer engagement campaign in Australia, focused on creating meaningful connections across digital, social, and OOH channels.
Havas Media will showcase Geely’s impressive innovation, smart technology, and competitive edge to millions of Australians. The campaign will also support pre-launch activities for the upcoming Geely EX5.
“The journey to establish our brand and operations in Australia has been incredibly rewarding for our team,” Li Lei, head of Geely Auto Australia, said. “Bringing a car to market requires more than just a product and strong dealership network – it’s about building a genuine connection with consumers through creative storytelling and impactful campaigns.
“We are excited to have Havas Media join us and use their expertise to create meaningful connection with Australian consumers, and thrilled to have brought to life this very first campaign.”
Virginia Hyland
Virginia Hyland, CEO Havas Media Network ANZ, added: “We are excited to partner with Geely Auto who are clear about their ambitions to grow market share. As a technology-first brand revolutionising the future of mobility, Geely Auto’s entry into the Australian market represents a perfect alignment of innovation and opportunity.
“Coupled with our team of automotive specialists we can help accelerate market share, developing impactful attention of the top of funnel brand proposition through to dealer support to deliver sales uplift.
“There has never been a better time for Geely to enter the Australian market as consumers are open to new car brand entrants with exceptional technology and competitive pricing. We are looking forward to supporting Geely to capture the hearts and minds of the Australian consumer.”