Hatched has partnered with online pet store Swaggle, which launched nationally in January.
The Swaggle brand is centred on delivering pet happiness through a pet personalisation offering. This offering was created to help pet parents find and understand the most relevant products for their pets, whatever their age, breed, or life stage.
The independent agency will work as part of an agency village with the creative agency, The General Store.
Hatched has delivered a communications strategy including media planning and buying for the brand across transit out-of-home in Sydney, Melbourne and Brisbane, Broadcaster Video on Demand (BVOD) and performance media.
Cat Edghill, Hatched Sydney managing partner, said: “You don’t get a lot of opportunities to be involved in a brand’s journey from the very beginning. We are thrilled to be putting our e-commerce and retail smarts to work in partnership with Swaggle to drive brand growth.”
“We’re pleased to have found such a terrific media partner in Hatched,” Swaggle’s head of marketing Emma Wynne said. “The team’s energy and strategic focus are just what we need to accelerate the growth of Swaggle and reach pet parents right around the country.”
Last week, Hatched revealed it was reappointed as the media agency of record of vehicle parts, accessories, equipment, service and solutions provider, Bapcor.
Bapcor, which encompasses brands such as Autobarn, Autopro, Midas, ABS, and Opposite Lock, first appointed Hatched in 2017.
Hatched will continue to deliver all media services, including strategy, planning, buying and digital media. The agency recently expanded its team with the senior hires of Laura Comber as business director and Berlian Ayudya as strategy director.
Danni Dimitri, managing partner and head of strategy, said that the independent agency “hit the jackpot” with Comber and Ayudya.
“Laura possesses such warmth; she truly is a natural people leader, and Berlian has a unique perspective on problem-solving, powered by her ability to unlock and apply consumer and cultural insights to solve clients’ business problems.”