Bauer Media’s Harper’s Bazaar is the most-followed magazine in Australia on Instagram, according to Online Circle Digital’s inaugural Instagram Performance Report for Australia.
The monthly fashion title has over the 150,000 followers on its handle @bazaaraustralia, and is just 2,000 followers ahead of the #2 magazine, Inside Out (@insideoutmag).
Retail outlets, fitness figures, a tourism agency, models/public figures and a sporting body make up the top 20 Instagram accounts by followers.
Overall, fitness sensation Kayla Itsines holds the Instagram account with the most-followers in Australia with over three million fans. @kayla_itsines also has the highest engagement rate.
Download the full report here.