Hamma Digital has launched The Marketer’s Friend platform to help businesses with digital marketing.
The online platform, developed by the Melbourne-based agency, aims to connect businesses with tools and services to help drive growth and allow them to learn how to master the online business space themselves.
The Marketer’s Friend is a combination of marketing strategies and tactics and gives access to a wide range of areas including business listings, search engine optimisation, programmatic digital advertising, brand development, content, social media management, online reputation management and analytics.
Businesses looking to get started register on the agency’s website for a complimentary digital audit and business snapshot.
From The Marketer’s Friend team can continue with an introduction session, an assessment and provide a proposal covering digital basics, growth strategies and an ongoing retainer.
The platform allows users set up for success with a consistent and accurate data-driven strategy, laid out in a way that is manageable for the individual business and gives them control of their online presence from inception through to growth and beyond.
Found of Hamma Digital Ian Hammond said: “The Marketer’s Friend is a fully digital and marketing process, whereby we understand your business needs, offer some basic digital foundations and growth strategies and then build you a custom retainer depending on your goals.”
“We have been listening to start-ups and other small businesses. They have the idea and ambition to set up their own business yet become stuck when it comes to getting their business out there in the online space. Marketing agencies require money to employ, which some small businesses just don’t have, especially at the beginning of their business journey.”
“In terms of costs, that really depends on what the business wants to achieve. We genuinely feel this platform is for everyone. If the business is small and has little growth ambition, our proposal will reflect that – there is no point overcharging for something that the business doesn’t want or need.
“On the other hand, if it’s a start-up who’s about to launch and has the time to learn and do as much as they can themselves, then we have a structure in place that can guide them and do some of the heavy lifting with the technical stuff.”
Hammond added. “Also, if you’ve actually got a bit of a budget and already an established brand, then The Marketer’s Friend has tools that can maximise media spend and creative using the latest in AI and programmatic techniques, if that floats your boat.”
