Hubbl has unveiled its new national advertising campaign to support the launch of a new bundle offer, combining sports and entertainment streaming from Kayo Sports and Netflix.
The new ad campaign starring Hubbl’s brand ambassadors, Hamish Blake and Andy Lee, kicked off as a nationwide TV, out-of-home and digital brand campaign on Sunday November 3.
The campaign again refers to the duo as Hubbl & Andy. They return in the ads to tackle more of the common pain points of streaming while pushing Hubbl’s new strategic messaging around instantly upgrading your smart TV and delivering the best value of entertainment through bundling offers.
Hamish and Andy bring to life the new partnership between Kayo Sports and Netflix on this Australian-first bundle, to bring the best of entertainment and sport to more customers.
The exclusive Hubbl bundle offers launched on October 31, where customers can get Kayo Sports and Netflix subscriptions for just $25 a month* with the purchase of a new Hubbl Hub.
The cheapest bundle saves the user $8 monthly, while those opting for the $45 monthly package will be saving $16 monthly.
The Hubbl Bundle package
Hubbl Hub for $99 + Kayo One HD + Netflix Standard with Ads for $25/month
Premium Options: Hubbl Hub for $99 + Kayo One. HD + Netflix Standard for $36/month or Kayo 4K + Netflix Premium for $45/month.
This offer is available to all new, existing, and returning Kayo Sports and Netflix customers who purchase a new Hubbl Hub, unlocking savings and content access.
Hilary Perchard, CEO of Foxtel Retail, Hubbl, and group chief strategy officer, said, “We’re committed to bringing the best sport and entertainment experience to our customers and this new bundle offers fantastic value at $25 per month for 12 months. We believe this first-of-its-kind bundle will enhance the viewing experience and bring fans closer to the sports and Netflix content they love.”
Julian Ogrin, CEO of Kayo Sports, added, “We’re bringing Australia’s most loved local sports streamer together with the world’s biggest entertainment platform to create a compelling deal in sports and entertainment. This new bundle has never been done before in Australia and we’re proud to be changing the game for our customers by pushing the boundaries to bring these two powerhouses together.”
Fine print: Min cost $124 for 1/mth. Bundle applies to ‘Kayo One’ and ‘Netflix Standard with Ads’. If you cancel either subscription, you will lose your bundle offer price. Offer ends January 31, 2025.
Hubbl campaign credits
Client: Hubbl
Agency: JOY and BALBOA
Media: Mindshare and Foxtel Group Media