Half Dome has been appointed to handle performance media for Amplify, a not-for-profit, with the ambition to bring together people from all walks of life to make a difference on important issues facing them.
Half Dome will be responsible for managing the performance media for Amplify to help broaden its impact in fostering vital public conversations on societal issues.
Amplify, chaired by Paul Bassat, co-founder of SEEK and Square Peg, with former NSW Department of Education Secretary Georgina Harrisson as CEO, is designed to empower citizens and bridge the gap between community voices and policymaking.
A recent survey by Amplify of more than 4,000 Australians revealed that 80% think that politicians prioritise winning votes over developing sound policies. It also found that 84% of people want to be more involved with policy decisions. Amplify has been launched as a response to these challenges and aims to reshape the big debates across the country and make a difference on the most important issues facing them.
Joe Frazer, co-founder and head of growth and digital at Half Dome, said: “We are immensely proud to partner with Amplify. Their commitment to harnessing diverse perspectives and driving public engagement aligns perfectly with our mission to deliver impactful media strategies that resonate deeply and broadly.”
Fiona Le Brocq, chief marketing and community officer at Amplify, said: “At Amplify, we are committed to finding the uncommon ground on issues Australians care about most, and Half Dome’s expertise in media strategy will be pivotal in elevating our platform’s reach and impact. Together, we are poised to bring transformative ideas to the forefront of national conversation.”
The appointment is effective immediately.
Half Dome’s Amplify win comes off the back off it’s appointment to handle performance media and SEO for specialist insurance provider NTI.
Half Dome will be responsible for managing all performance media, SEO and strategy, plus CRO and data analytics, in partnership with tech agency Digital Immersion.
See also: Half Dome wins NTI’s performance media and SEO account