Football Australia has partnered with Hahn, which will see the brand become the naming rights partner for the Australia Cup.
From 2025, and for the next three years, the Australia Cup will officially be known as the “Hahn Australia Cup”, marking a new era as Hahn unites with Australia’s largest grassroots-to-professional football competition.
Commenting on the announcement, Football Australia CEO James Johnson said: “This exciting partnership marks a significant moment for the Australia Cup, and we’re thrilled to welcome Hahn as the naming rights partner for this extraordinary competition.
Football Australia/Steve Cristo | Front Row L-R: Anubha Sahasrabuddhe – Lion Australia, Chief Growth and Commercial Officer, James Johnson – Football Australia, Chief Executive Officer, James Brindley – Lion Australia, Managing Director, Tom Rischbieth – Football Australia, Chief Revenue Officer Back Row L-R: Zachary Kierpal – Moreton City Excelsior FC, Michael Weier – Hume City FC, Hamish McCabe – Modbury Jets FC, Anthony Younis – NWS Spirit FC
“The Hahn Australia Cup represents more than just a football tournament; it brings together grassroots players, officials, fans, and communities from across the country in a shared celebration of the game. This partnership with Hahn, one of Australia’s most popular beer brands, aligns perfectly with our vision for the Australia Cup, and we’re excited about the impact this collaboration will have on Australian football.”
Lion Australia managing director, James Brindley, said: “We’re incredibly proud to partner with Football Australia as the official beer and naming rights partner of the Australia Cup. The Hahn Australia Cup is a competition that pits park footballers against professionals in the ultimate David vs Goliath matchup. Aussies love to back an underdog and every year the Australia Cup delivers ‘Cupsets’ that engage and inspire players and supporters alike. Hahn is here to celebrate the on-field moments that forge lifelong bonds and become the stuff of legend in months and years to follow. We look forward to raising a Hahn with the players, coaches, and communities that bring this tournament to life each year.”