Great Wall Motors Australia and New Zealand (GWM ANZ) has appointed digital and AI consultancy Revium as its digital agency of record following a competitive pitch process, effective from October.
The announcement follows last week’s news that creative agency Thinkerbell won the Chinese-owned ute and SUV manufacturer‘s creative account. Also starting from October, Thinkerbell will handle strategy and creative across brand, retail, dealer, and sponsorships.
Revium and Thinkerbell succeed The Hallway, which confirmed in a statement that it was parting ways with the auto brand following the pitch. The Hallway was first appointed as GWM’s agency of record in December 2021, managing its brand strategy, advertising, digital, social, and CRM, and replacing the previous incumbent, Havas.
The pitch process was launched by GWM ANZ as part of its contractual policies, which require regular agency reviews.
Over the past 12 months, Revium has delivered a series of one-off digital projects for GWM.
“Revium has consistently demonstrated a deep understanding of our digital needs and has delivered exceptional results over the past year,” Steve Maciver, head of marketing and communications at GWM ANZ, said.
“We are confident that their strategic approach and innovative solutions will continue to drive our digital transformation and enhance our engagement with customers across Australia and New Zealand.”
Adam Barty, managing director of Revium, added: “Winning this competitive pitch is a testament to our team’s industry leading capability in the digital space and the innovative solutions we have shown we can bring to the table.
“We are genuinely excited to expand our collaboration with GWM ANZ and we can’t wait to use our collective experience and expertise to drive forward GWM’s brand visibility, customer engagement, and market growth. We look forward to collaborating closely with GWM and Thinkerbell to achieve these ambitious goals.”
See also: GWM appoints Thinkerbell following split with The Hallway