GumGum has launched the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum Attention, and GumGum Creative.
The company has also announced the launch of a proprietary Mindset Graph, a predictive data engine that aligns consumer mindsets with advertiser goals.
The solutions uphold ad privacy and power more relevant and non-invasive online experiences while maximising brand performance.
“Old-school, identity-based targeting is all data and no insight,” said GumGum’s CEO Phil Schraeder. “The GumGum Platform and Mindset Graph change that by providing access to contextual, attention, and creative solutions that deliver ads that truly resonate—right time, right mindset, no stalking required.
“We’re proving you can build genuine connections without invading people’s digital lives. It’s advertising technology that respects your privacy and actually works,” Schraeder added.
The Platform unifies its flagship solutions: GumGum Contextual (formerly Verity) leverages artificial intelligence for meaningful, content-based targeting signals; GumGum Attention (previously Playground xyz’s Attention Intelligence Platform) measures ad attention, linking campaign effectiveness to real-world outcomes; and GumGum Creative delivers high-impact, attention-grabbing ads that capture consumer interest, aligning to their mindset, in that moment.
The integrated approach will enable advertisers to create more effective, targeted campaigns that resonate with audiences.
The Mindset Graph empowers advertisers by providing deep insights into the intersection of context, attention, and creative. It identifies ideal contexts, topics, and keywords for ads in real-time, based on content experiences at that moment, solving the matching problem between consumers and advertisers.
The result: relevant and engaging ads across all digital platforms—whether users are browsing websites, watching videos, or streaming content. For advertisers, it enhances every stage of the advertising process, from planning and activation to optimization and reporting, enabling more effective, privacy-respecting advertising.
The launch of the Platform and Mindset Graph reaffirms its commitment to leading the digital advertising landscape with innovative solutions that respect consumer privacy and meet marketer needs. It follows the recent appointment of Kerel Cooper as the company’s chief marketing officer.