Guardian Australia has appointed Tereza Alexandratos commercial operations director, commencing November 2017.
Alexandratos will be responsible for overseeing the publisher’s data strategies, programmatic advertising and advertising operations. In her role, Alexandratos will also supervise Guardian Labs, the branded content studio, production and delivery team.
Alexandratos brings more than 15 years’ experience in digital and advertising spanning across media and creative agencies and major publishers. She will report directly into Guardian Australia’s CEO Ian McClelland and work closely with Tony Bell, Guardian Australia’s national sales director, responsible for the recently integrated display, branded content and programmatic sales team.
Prior to Guardian Australia, Alexandratos was the director of digital commercialisation at Fairfax Media. As a leader in the metro publishing division she was responsible for the commercialisation of Fairfax Media’s digital assets. Alexandratos has also held senior positions with other major publishers including News Corp and Ninemsn.