Guardian Australia has announced a new initiative to support the media and marketing industry through the COVID-19 crisis.
Mason Rook, commercial sales director of Guardian Australia, said that the brand was positioned to support brands during this time.
“For brands looking to run advertising this financial year, Guardian Australia would like to provide a credit to the same value, which can be used to drive greater impact of their current campaign or used in the future when marketing budgets are likely to come under increased pressure,” says Rook.
The publication’s national reach has more than doubled this month to 11.6m Australian readers. Early March figures averaged one million daily readers, and have grown to 2.2 million daily readers and 47% of all Australians visited The Guardian last month, according to Nielsen data.
“This initiative will give them the opportunity to tap into our growing audiences, whilst taking pressure off the bottom line. We also know that when things get tough, marketing budgets are often one of the first things to be cut – it’s our hope that this will help future-proof business and support them when budgets inevitably tighten up later,” says Rook.
“We really want to do what we can to help keep Autralians employed and the economy ticking along, and this is the best way we can leverage our audience growth to contribute to that common goal.”