GroupM has taken the top spot in the 2024 Australian COMvergence New Business Barometer rankings.
COMvergence’s report ranks new business performance across media agency groups. The WPP media investment group delivered AU$332m (US$210m) in new and retained billings during 2024, US$60m ahead of its nearest competitor.
The number one ranking is a combined effort of the Group’s top three agencies – EssenceMediacom, led by Pippa Berlocher, Mindshare led by Maria Grivas and Wavemaker led by Peter Vogel.
GroupM’s success has involved some of the largest pitches in market and the formation of bespoke agency models, OpenMind and OpenDoor, following the wins of Nestlé and Amazon.
In addition, EssenceMediacom has welcomed Specsavers, whilst also retaining Queensland Government. Meanwhile, Wavemaker has welcomed the likes of McPherson’s and Adelaide University to its portfolio, with Mindshare won clients including Footlocker and Nova.
Aimee Buchanan: ‘We’ve been focused on growing GroupM Australia in a way that’s built to last.’
Aimee Buchanan, GroupM Australia & New Zealand CEO, sad: “It’s exciting to see all three of our agencies firing on all cylinders. The COMvergence ranking is testament to the hard work, dedication, and innovative spirit of our teams.
“For the past few years, we’ve been focused on growing GroupM Australia in a way that’s built to last. We want to lead the way in the future of media and have invested in capabilities like Influencer and Commerce, data and technology, which ensures we can continue to deliver the most effective and efficient media and business transformation solutions for our clients.
“As a result, we’ve been honoured to welcome new clients to our portfolio and extend relationships with key existing clients. We’re lucky to partner with amazing Australian brands, and we appreciate their trust.”