GroupM Australia has retained its top ranking in the latest RECMA Qualitative Domestic Report, leading the market with 51 points — a 14-point lead over its nearest competitor. GroupM first claimed the number one position in 2023 and has continued to strengthen its dominance.
RECMA, an independent research company, evaluates global media agencies on vitality and structure across 19 criteria, including new business growth, client retention, leadership stability, and award wins.
In the Australian market, Wavemaker co-leads the Vitality ranking, with EssenceMediacom and Mindshare securing third and seventh places, respectively. All three agencies are also in the top ten for Structure. Additionally, EssenceMediacom, Wavemaker, and Mindshare occupy the top three spots in RECMA’s New Business Balance, driven by recent client wins like Specsavers, Allianz, Nestlé (via OpenMind), and Amazon (via OpenDoor), alongside long-standing partnerships with Queensland Government, Adelaide University, and Ikea.
This sustained growth reflects GroupM’s commitment to building a more effective media landscape. Since 2021, GroupM has risen from fourth to first place, increasing its score by 32 points.
Aimee Buchanan, GroupM Australia and New Zealand CEO, commented: “I am thrilled that GroupM has maintained its number one ranking. Our agencies have delivered exceptional results in a challenging year. This ranking reflects the dedication of our teams, clients, and publishing partners in shaping the next era of media.”
GroupM continues to expand in line with client needs, launching Nexus (a digital performance division), Acceleration (a data and technology consultancy), and new commerce and entertainment capabilities led by Marc Lomas and Lisa Squillace.