$150,000 raised for charities by army of GroupM employees

All offices across the agency network took time to give back to the local community

This year GroupM’s annual Power of One day saw its largest turnout yet, with over 500 employees across all their agency offices in Sydney, Melbourne, and Brisbane working as one to give their time and skills to add value and raise funds for UnLtd and other charities.

On Friday February 24, all offices across the agency network took time to give back to the local community, delivering over $150,000 in value for several UnLtd charity partners. Each employee chose a cause close to their heart and spent time at a briefing with the specific charity to further understand their particular challenges. It was then their opportunity to give back through valuable and impactful activities, getting involved in skilled volunteering, unskilled volunteering or fundraising initiatives.

The charities supported on the day included batyr, Be Centre, Big Brothers Big Sisters, Salvation Army Project 614, The Pyjama Foundation, White Lion, Oz Harvest and Youth off the Streets.

Mark Lollback, GroupM’s CEO, said: “I am so proud of the wonderful people that work at GroupM and our agencies. To see firsthand the passion and commitment that the team have given to so many worthwhile charities is impressive. It is important to go beyond normal business and give back to the communities and consumers that we serve.”

Photo: GroupM staff with some of the product they gathered for Oz Harvest

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