Now into its 61st year, The Australian continues to offer value for readers wanting a Friday read to ease into the weekend.
Just two weeks ago Friday customers in print and digital received the bonus of the annual Italian edition of Wish magazine.
On Friday September 13, readers will get the latest 100-page edition of GQ Australia.
GQ Australia editor-in-chief Jake Millar told Mediaweek: GQ Australia’s September/October 2024 issue is on sale this Friday September 13, exclusively in The Australian newspaper. The issue stars George Clooney and Brad Pitt as part of a global GQ cover that ran in the US, UK and many other GQ markets.
“Shot on location at Pitt’s sprawling vineyard in the South of France, the pair discuss nearly three decades of fame, friendship and filmmaking in the lead-up to the release of their latest film, Wolfs. The issue itself focuses on style, covering everything from new accessories and fragrances of the season, to the latest fashion collections with a number of other fashion shoots and profiles.
How consumers engage with GQ in Australia.
“In addition to accessing through single-issue sales and print subscriptions to The Australian, where GQ is inserted as a quarterly magazine, GQ Australia’s audience engages with the brand across its digital and social channels throughout the year,” said Millar.
“Also through email newsletters, high-profile events such as GQ Men of the Year and partnerships with luxury brands across fashion, fragrance, beverage, automotive and more.
“Last year, we also launched our first GQ Hype digital cover featuring the modern faces of the AFL, a digitally-led franchise that has seen strong audience engagement in the space between each print issue of the magazine. GQ Hype digital covers have since featured a mix of talent across various fields, including The Inspired Unemployed, swimmer Cody Simpson, actors Felix Mallard and Patrick Brammal, and Danish royal Prince Nikolai of Monpezat.”
GQ Australia editor Jake Millar
Aussie hardcore going global
The new GQ also features several Australian music artists. Millar tells readers in his Letter from the Editor:
“From the word of music we meet the duo fronting Confidence Man, a wonderfully unhinged dance-pop act from Brisbane whose unhinged commitment to originality has won them fans around the globe.
“Then there’s local hardcore band Speed, who caught up with our writer Will Lennox ahead of their Australian tour. True to their name, the Sydney five-piece has rapidly become one of the country’s most exciting music acts, opening, up the hardcore genre to new audiences the world over.
“But as they have sailed more widespread appeal, Speed has struggled to balance this success with their reasons for starting a band in the first place. While so much of the music industry is dominated by the unrelenting pursuit of profit, their focus is on now they can give back to the community that helped create them and also foster the next generation of musicians in the years ahead.”
See also: Troye Sivan takes out top honour at 15th GQ Men of the Year Awards