Queensland-based out-of-home media provider goa has announced the addition of another billboard to its growing Grid network and the first on the Gold Coast.
Goa’s digital billboard network has long been situated in the greater Brisbane area on prime advertising real estate.
That network now extends into Queensland’s major tourist destination and the home of the forthcoming 2018 Commonwealth Games.
The new site reaches a collective audience of over 900,000 people per week.
The site employs the same principles of goa’s Iconic series, luminescent features within the structure that change depending on the artwork and site landscaping.
Chris Tyquin, managing director of goa, said that the new site is the most impressive billboard on the Gold Coast.
“The Iconic series is the pinnacle of what we do to get our clients noticed and this Grid site is essentially a baby Iconic in terms of visual impact,” he explained.
“This marks our first digital site on the Gold Coast, which we aim to grow into another goa Grid within the next year, offering the same dynamic broadcast medium that we have in Brisbane and solidifying that our digital offering in Queensland is the most extensive digital network in our market.”
Goa has more sites planned in premium locations on the Gold Coast with a major announcement due in early 2018, just prior to the Commonwealth Games.
With the addition of the new site on the Gold Coast, three new digital sites in Brisbane and more planned in the next 12 months, the goa Grid will be the largest digital billboard network in an Australian capital city.