Global OTT TV and video revenues [covering 64 countries] will reach $US51.1 billion in 2020, a massive increase from the $4.2 billion recorded in 2010 and the $26.0 billion expected in 2015. (OTT refers to content not delivered by a TV network.)
According to the Global OTT TV & Video Forecasts report from Digital TV Research, the US will remain the dominant territory – with OTT TV and video revenues rising by $16.6 billion between 2010 and 2020 to $19.1 billion.
SVOD will become the largest revenue source in 2020, overtaking OTT advertising. SVOD will add $14 billion between 2014 and 2020, with advertising on OTT sites up by nearly $12 billion.
The report forecasts 249 million SVOD [subscription video on demand] homes by 2020, up from 20 million in 2010 and an expected 117 million by end-2015. The US will contribute 70 million SVOD homes to the 2020 total.
SVOD revenues will soar from $1.0 billion in 2010 to $7.6 billion in 2014 and onto $21.6 billion in 2020. The US generated SVOD revenues of $753 million in 2010. Its revenues will climb by 765% to $6,516 million in 2020.
Digital TV Research predicts that Netflix’s international paying subscriber base will be $26.36 million by the end of 2015.