GfK has published its Survey 6 analysis today, with the report revealing that Commerical Radio & Audio (CRA) breakfast radio listenership has enjoyed a soaring increase of 20 per cent to more than 8.4 million people tuning in across the five major metro markets. This is compared to 7.0 million last year, as per the GfK radio ratings.
The survey recorded that 81 per cent of Australians above the age of 10 listen to commercial radio each week, numbering at an 847,000 listener increase in this age group. GfK Survey 6 also found that commercial DAB+ stations performed strongly, amassing nearly 2.8 million weekly listeners, an increase of 35 per cent from last year. Almost 4.2 million people tune in to commercial radio via a DAB+ radio and nearly 3.6 million listen via live streaming, the survey found.
Last month, Mediaweek reported that CRA had recorded a boost to their weekly listenership to over 12 million as in-car listening and the number of younger listeners surged. This internal report is confirmed by the GfK Survey 6, as it revealed that nearly 12.1 million people tune in to commercial radio each week, exceeding the all-time high of 12 million recorded listeners reported in GfK Survey 5.
Contributing to this increase is weekend listening, which shot up by almost 16 per cent to 9.8 million people, and growth in listeners at drive also increased by 14 per cent.
Ford Ennals, Commercial Radio & Audio chief executive officer said: “We’re thrilled that commercial radio is continuing to break audience records with each survey and is growing listeners across all parts of the day.
“Listening in the car and at work have both shown healthy increases and breakfast radio has also come roaring back as Australians adapt to hybrid working arrangements.”