Mediaweek editor James Manning looks at the overall network performances in the first GfK Radio Ratings survey of 2018.
At the end of 2017 ARN celebrated its best-ever result in survey 7, and then again claimed to be #1 national network across 2017 and for the fourth consecutive survey.
This has changed a little now as the station launches a new KIIS national drive show, a new KIIS Melbourne breakfast show and awaits the arrival of its new Melbourne breakfast host.
In Sydney, ARN remains the #1FM station and both #1FM and #2FM breakfast shows with KIIS 1065’s Kyle & Jackie O and WSFM’s Jonesy & Amanda.
In Adelaide ARN remains the #1 overall station and breakfast show with Mix102.3’s Jodie and Soda.
ARN’s CEO Rob Atkinson said: “Last year we put in place a bold plan for our network to cement ARN as innovative market leaders in entertainment. It’s a long-term strategy to create the future of audio entertainment for our customers and listeners and given the changes that were made in the Melbourne and Perth, we anticipated it would take time for these markets to settle.
“We have total confidence in the talent, their chemistry and the shows we have put in place in all markets. We expect to see growth in audiences, share and engagement in coming surveys, complemented by our dedicated focus on our digital and social strategy including iHeartRadio with over 1m registered users.”
Macquarie Media News Talk stations 2GB and 3AW are again the #1 radio stations in Sydney and Melbourne according to today’s GfK Survey 1 results.
News Talk 2GB 873 is #1 in Sydney with 11.8% to record its 110th consecutive survey victory.
The Alan Jones Breakfast Show #1 (5:30-9:00 am) with 15.5% – this represents Alan’s 209th survey win.
News Talk 3AW 693 is #1 in Melbourne with 13.2% to continue its record of survey wins over the last 13 years.
Ross Stevenson & John Burns #1 in breakfast (5:30-8:30 am) with 20.2% – this represents 130 consecutive wins and a career total of 201 wins as Melbourne’s #1 breakfast show.
While other networks bed in new programming, Nova had a relatively stable survey with a couple of exceptions.
As far as network boasting goes, Nova can claim:
Nova Network is the #1 metro network for people 10+ in share 8.9% and cume 3,486,500 (355,000 listeners ahead of the nearest competitor).
Nova Network is also #1 breakfast, #1 drive, #1 nights and #1 25-64.
Nova’s Kate, Tim & Marty is the #1 National Drive show (4pm-6pm) in share 11.5% and cume 1,561,500.
Nova’s Smallzy’s Surgery is the #1 National Nights show (7pm-10pm) in share 10.2% and cume 783,500.
Southern Cross Austereo
The combined FM and digital audiences of the Hit Network and Triple M deliver an unduplicated reach of 5,120,000. This represents an additional 360,000 listeners or an increase of 7.6%.
Brian Gallagher, chief sales officer of SCA, said, “Listeners are embracing digital radio with the latest figures showing a 24% increase in DAB+ digital radios (3.8m devices) in Australia in the past 12 months. It’s time to start talking about our digital audiences in the same breath as the rest of our stations.
“Measuring an aggregated analogue and digital audience means we are giving our clients the ability to access more reach than ever before with an additional 360,000 listeners. And SCA is able to monetise all of our stations, be they FM or digital.”
The Hit Network delivers an aggregated FM and digital audience (for the market) of 3,393,000 (all people 10+), an 8.4% increase in reach.
The Triple M Network delivers an aggregated FM and digital audience (for the market) of 2,491,000 (all people 10+), an 8.8% increase in reach.