James Manning looks at the final radio ratings survey for 2017.
Up: Cruise 1325 +1.5
Down: Hit 107 -0.8
Mix 102.3 12.3%
The view from the top is very familiar for Mix after winning all but one survey this year. Station share peaked at 13.1% in survey five. That was a number they managed to beat three times however in 2016. The breakfast best for Jodie and Soda was 12.2% in survey seven after finishing the year on 11.8%.
Nova 91.9 12.0%
The quiet achiever in the market, although they are probs pocketing the ad dollars as media buyers would know all about their success. The station share of 12.0% was equal best in over two years. Breakfast with Lewis and Lowe with Hayley Pearson ended the year on 10.2%, up from survey seven, but short of their year high of 11.0% in survey six. Kate, Tim and Marty are #1 Adelaide drive while Smallzy is the market’s #1 evening FM show. Nova has biggest station cume on 332,000.
Breakfast with David and Will has jumped 2.3 to 14.9% in the final survey, which is their best-ever result as a team. Station share was short of the year’s best – 12.3% – in survey 3. Evening share this survey is also worth mentioning where Jeremy Cordeaux lifted his numbers from 16.9% to 19.6%. The station has just announced that Malcolm Blight will be the new co-host of Sportsday at 6pm daily, sitting alongside Kane Cornes.
Cruise 1323 9.4%
Strong survey with two FM scalps under its belt at year’s end. The station share was not too far short of the year high of 10.0% in survey two. Breakfast ended 2017 on 7.3%, which is close to the peak of 8.0% in survey three.
Triple M 9.3%
Rollercoaster ride here with year low of 9.2% in survey one, which soared to 12.1% midyear before dropping back to 9.3% this survey. Breakfast with Roo and Ditts ended 2017 on 10.7%, which was midrange for a show that recorded 9.2% in survey one and then peaked on 13.5% in survey five.
Hit 107 9.0%
Unspectacular end to the year after a high of 10.1% in survey four. They are trading above the year low of 7.9% though. Breakfast with Amos, Cat and Angus was steady on 8.8% after a year high of 9.8%.