Radio Ratings 4 2018 – Sydney: 2GB and WSFM strengthen their hold, remain market leaders

• Kyle & Jackie O remain #1 FM, but drive hurts KIIS share

Mediaweek editor James Manning looks at the fourth GfK Radio Ratings survey for 2018 in the Sydney market.

MORE: GfK Radio Ratings, Survey 4 2018: Highlights + full results

Highlights:

• 2GB and WSFM strengthen their hold and remain market leaders
• Kyle & Jackie O remain #1 FM, but drive hurts KIIS share

2GB 14.0%

Plenty of records here to marvel over, much like sister station 3AW in Melbourne. This was 2GB’s 113th survey win. Alan Jones was on 16.6% for his 212th survey win. Ray Hadley had a cracking result as his 113th consecutive survey win lifting 3.0 to 18.0%, close to his best ever. Ben Fordham was #1 overall in drive as was Steve Price in nights. Weekends remain a happy hunting ground too with a leading share of 12.1% 6am-6pm Saturday and Sunday. George and Paul rank #1 weekend morning with an increased share of 14.4%. The key demos are crazy good too with 55-64 on 15.6% (up 4.0 this survey) and 65+ on 32.4%.

WSFM 10.7%

Best. Survey. Ever. with a share of 10.7%, really pounding sister station KIIS 106.5, which was 3.3 behind, equal with smoothfm. Jonesy and Amanda were up in breakfast as were all dayparts. Afternoon surged 1.3 to 13.1%. Audience lifted in all demos over 25 with 55-64 up to 19.2%.

KIIS 1065 8.4%

Kyle and Jackie O remain #1 FM breakfast with only Jonesy and Amanda in close contact. Little movement across the rest of the day though. Drive with Will and Woody was down 1.2 to 8.7%, which dragged down the station average. Share 18-24 was up 2.7 to 17.6% making KIIS #1 in the demo, taking over from Nova.

smoothfm 95.3 8.4%

Breakfast and evening were the dayparts in positive territory while daytime dipped, especially morning with share down 1.5 to 8.0%.

Nova 96.9 7.1%

An overall pleasing result with Fitzy and Wippa growing breakfast share 0.5 to 6.9%. Kate, Tim and Marty were steady on 9.7% keeping them #1 FM drive. Share 18-24 was down, but lifted 3.5 to 12.5% 25-39.

104.9 Triple M 5.6%

Kennedy Molloy was the best performer here with drive share up 0.5 to 7.8%. All other dayparts were down with The Grill Team on 5.8%, a dip of 0.7.

104.1 2Day FM 4.9%

The station surrendered some of its recent modest growth with Em, Grant and Ed down 0.6 to 4.3% at breakfast. Hughesy and Kate pushed drive higher by 0.6 to 7.4%.

2CH 1170 4.5%

The new breakfast show with Indira and Trevor saw share lift 0.5 to 3.8%. Morning, afternoon and drive were all up in a better survey for the AM music station.

SKY Sports Radio 1.2%

A good result for the niche sportscaster with The Big Sports Breakfast up 0.2 to 1.2% while morning and afternoon posted relatively substantial gains.

Macquarie Sports 954 0.8%

Audience checked out of all dayparts with breakfast dropping 1.8 to 0.7. The drive show has yet to win over listeners like it has in Melbourne as The Ox and Marko remain relatively unknown in Sydney.

Top photo: Ray Hadley

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