Mediaweek editor James Manning looks at the fourth GfK Radio Ratings survey for 2018 in the Perth market.
Surveys don’t get much better than this. The station recorded a best ever share of 14.7% and the cume audience was 607,000, which was a new record in Perth radio. In addition to the station being #1 overall, breakfast with Nathan, Nat and Shaun was also #1 with share up 2.1 to 14.8%. Nova is also the new drive champ with Kate, Tim and Marty up 2.1 to 17.6%. The station recorded one of the biggest demo share movements – 25-39 was up 6.1 to 23.9%.
Mix 94.5 13.6%
Share eased downward only 0.6 but it was enough for Mix to trail Nova by 1.1. And the loss of 1.5 in breakfast, when put beside Nova’s breakfast lift, sees Mix breakfast now 2.3 behind Nova. Mix morning and afternoon slots lifted a little while drive dipped 2.0 to 14.0% with Nova taking over timeslot leadership.
Hit 92.9 9.9%
Breakfast, morning and afternoon were down while morning and afternoon but drive had a modest rise. Share 18-24 was hammered – down 7.8 to 21.7%.
Breakfast was the biggest mover here with Lisa Fernandez and Paul Hogan up 0.9 to 8.0%. Morning has the biggest share – up 0.7 to 10%.
Breakfast, afternoon and evening were all up 1.0 or more. Breakfast with Steve and Baz turned it on with share up 1.4 to 11.1%.
The biggest contributor to a dip of 0.4 to 5.1% was breakfast with share down 0.8 to 5.0%.
Top photo: Nathan, Nat and Shaun