Radio Ratings 2 2018 – Brisbane: 97.3 breakfast now equal #1 with Hit 105

Mediaweek editor James Manning looks at the second radio ratings survey for 2018 in the Brisbane market.

Bianca, Terry and Bob

Mediaweek editor James Manning looks at the second radio ratings survey for 2018 in the Brisbane market.

GfK Radio Ratings, Survey 2 2018: Highlights + full results
Radio ratings week: Macquarie Media CEO Adam Lang on the strength of 2GB and 3AW
GfK Radio Ratings, Survey 1 2018: Highlights + full results

97.3 FM 12.9%

Breakfast: Bianca, Terry and Bob 11.9%

After trailing Nova by just 0.5 in survey 1, 2018, 97.3 has added 0.8 and moved ahead of a falling Nova this survey. Breakfast now sits at equal #1 alongside Hit 105 with Nova pushed to third place. 97.3 daytime listening went over the top with morning up 2.8 to 14.6% and afternoon jumped 1.6 to 13.9%. The new Will and Woody drive show managed to hold over 12% too, ranking #2 FM in a market of four. Demos were steady except 55-64, which leapt 4.1 to 18.8%.

Nova 106.9 12.1%

Breakfast: Ash, Kip and Luttsy with Susie O’Neill 11.6%

Almost unfamiliar territory for the Nova station as it ranks second 10+ and third in breakfast. All dayparts were down including drive although Kate, Tim and Marty remain #1 in the latter on 14.2%. Listening 18-24 dropped 3.0 to 16.0%.

Hit 105 11.2%

Breakfast: Stav, Abby and Matt 11.9%

Equal #1 breakfast is a great result in a survey that has been good to the station. This time last year breakfast was on 12.2%. Drive continues to be the station highpoint with Hughesy and Kate lifting share to 12.9%, trailing only Nova. Hit remains #1 18-24 and 35-39 although the lead in the latter is a narrow 0.1.

104.5 Triple M 11.0%

Breakfast: Marto, Robin and The Moonman 11.0%

The station has been super competitive since the hiring of Robin Bailey, and the arrival of the very busy Lawrence Mooney might build on that. Afternoon is strongest on 13.6%. Kennedy Molloy ranks #4 FM drive, but it does so with a very healthy 11.9% share – just a pity the other three are a little higher. The station very nearly knocked off 97.3 40-54 with share up 4.0 to 17.7%, just 1.2 now behind the leader.

4KQ 8.1%

Breakfast: Laurel, Gary and Mark 9.2%

That breakfast share is the best since 2016. It is well over the station average as are mornings. The share tumbles in drive to 5.6% and then to 4.0% in evening.

4BC 5.6%

Breakfast: Alan Jones 6.1%

Mixed results with breakfast down 0.8 and morning down 1.8. Afternoon was flat with Ben Davis’s local drive up 1.5 and evening up 2.3 to a station high of 9.5%.

Macquarie Sport Radio 0.5

Breakfast: John Stanley and Beau Ryan 0.5%

The final weeks of Talking Lifestyle again here too. Will take time to see the new brand have an effect on the market.

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