Genero has appointed Chris Dodson as managing director for Australia and New Zealand, based in Sydney.
Dodson spent six years leading YouTube’s consumer and business marketing in Australia, before moving to London to build and lead YouTube’s subscription and music business across EMEA. He returns to Sydney to help evolve Genero.
Dodson also served as the CEO of Wild Nutrition, a private equity-backed health brand in the UK, and as partner and CMO at Two Island Ventures, a venture capital firm with an eye on emerging brands in the consumer and tech sectors.
Dodson’s appointment follows the recent hiring of ex-Hogarth COO Chloe Lane as MD – global client solutions, with a number of additional hires being made globally following a new investment from Acorn Capital.
Mick Entwisle, CEO and co-founder of Genero said: “The moment we met Chris, we recognised how much he would bring to our business in Australia and NZ, as well as globally. He’s a globally innovative, creative and commercial leader with deep experience across the advertising and marketing industry, and will bring a lot of value to our clients.
“He has first-hand knowledge of the challenges marketers are facing, and we’re so excited about the strategic experience and skills he brings to the team.”
Dodson added: “It’s so exciting to be part of Genero’s next chapter of growth and I’m thrilled to support AUNZ marketing teams as they leverage Genero’s innovative platform and vast on-demand creative network.”
Genero’s platform is used for collaboration between marketers and a global network of professional creatives. Its technology is used by brands including L’Oreal, Hilton, the BBC, P&G and Nestlé to generate audience-first ideas and creative with speed.
Genero is also an official partner of platforms including Meta, Google, TikTok, Pinterest, and Amazon.