Gemba has appointed Adam Hodge (pictured) to the newly created role Divisional Manager – Marketing Strategy.
Hodge joins Gemba after nearly nine years at Octagon, one of the world’s largest sport and entertainment marketing practices. In his most recent role as Head of Planning and Strategy (APAC), Hodge was responsible the creative and commercial strategy for all Octagon clients across the region.
Hodge will take the reins of the Marketing Strategy team at Gemba – a team that helps leading brands shape and manage their investments in sport and entertainment. This team counts Toyota, Coca Cola, McDonald’s, Sanitarium, Westpac Group, adidas and Transport for NSW among its clients.
Andrew Condon, Managing Director of Gemba, said: “We are thrilled to have found someone of Adam’s calibre. He’s a quality leader who buys into our vision for the industry and our group of companies. Adam has a brilliant feel for how fans engage with their passions and a proven ability to translate this into quality work for his clients.”
Adam Hodge: “I’ve admired and respected Gemba for many years and have always been impressed with their insight-led creative thinking. I’m looking forward to working with the exceptional team here and with some of the world’s most innovative and exciting brands. The revised business and management structure places Gemba in a very strong position for ongoing growth – which I’m excited to contribute to.”
Gemba provides insights, strategy and communication services to the sport and entertainment industry. With offices in Sydney, Melbourne and London, Gemba’s clients include FIFA, World Rugby, City Football Group, Cricket Australia, Football Federation Australia, Toyota, Coca Cola, McDonald’s, Sanitarium, Westpac Group, adidas and Transport for NSW.