Fur Media has launched an exclusive sales partnership with pet brand, Bondi Vet.
The pet-focused media channel will exclusively handle all advertising, media sales and distribution for Bondi Vet’s social media and digital platforms, including its YouTube, Facebook, Instagram and TikTok accounts, which have amassed millions of loyal followers.
Fur Media will also work with advertisers to provide bespoke content packages for distribution on Bondi Vet’s channels, aimed at delivering highly engaging content to animal-loving audiences.
Bondi Vet is one of the nation’s most trusted content brands, well-known for its popular TV series, and its digital presence, which showcases real-life veterinary stories. Owned by WTFN Entertainment, Bondi Vet has built a strong online following, sharing emotional and educational content across multiple platforms to promote pet health, animal welfare and veterinary science.
Nic Cann, Fur Media co-founder, said: “We are absolutely thrilled to unveil this exclusive partnership with Bondi Vet. As we continue to grow the pet media space nationally, partnering with brands the calibre of Bondi Vet has been a critical part of our plans and we’re excited to see this collaboration come to fruition.
“Bondi Vet has quickly become one of Australia’s most respected veterinary brands, offering content that both educates and engages pet owners. As a platform, Bondi Vet has a unique ability to genuinely connect with animal lovers, making it a key partner as we seek to build meaningful and authentic connections with animal enthusiasts in Australia and beyond.
“Our partnership with Bondi Vet really emphasises our commitment as a business to expanding our reach and engagement for animal care content through strategic media collaborations.”
Derek Dyson, WTFN’s chief commercial officer, said: “We’re excited to be working with the team from Fur Media. Having been part of the national TV and digital scene for many years, we know the value of building trusted, lifetime relationships with our audiences.
“We’ve already established a strong connection with pet owners, and our partnership with Fur Media will allow us to take this to new heights. The fact they are pet industry specialists is very important to us, giving us enhanced brand visibility and engagement, while also allowing like-minded brands to leverage our pet-focused audience.”
Fur Media is the nation’s top pet-focused media platform, connecting pet businesses with brands. Since its launch in April this year, Fur Media has rapidly grown its digital out-of-home network to more than 100 high-traffic vet receptions across the country. Its network also includes an innovative range of “pee-proof” digital screens, designed to withstand paws and tails, and a unique, pet-friendly content delivery system.
The Bondi Vet partnership comes amid advertising partnerships with Sydney-based start-up Mad Paws, dog bed company Sash Beds and Pet Chemist, as Fur Media continues its rapid growth in the pet media space.
See also: Michael Ryan and Nic Cann target pet owner market with launch of Fur Media