FTA Ratings: TEN grows in 2016

The main TEN channel recorded its highest commercial shares in total people and 25-54s since 2011

Network Ten has released details of its performance this year based on weeks 1 to 48, but excluding Rio Olympics weeks 33 and 34.

Highlights of the TEN release:

• TEN: Best Commercial Shares In 25-54s Since 2011
• TEN: Best Commercial Shares In Total People Since 2011
• Network Ten: Best Commercial Shares In Total People Since 2011
• tenplay: Video Views Up 26%, Video Unique Visitors Up 23%

TEN and Network Ten performed strongly during 2016, increasing their commercial shares in total people and delivering impressive growth across online and social media platforms.

The main TEN channel recorded its highest commercial shares in total people and 25-54s since 2011, while Network Ten (TEN, ELEVEN and ONE) also achieved its highest commercial share in total people since 2011.

The growth was fuelled by hits such as MasterChef Australia – which accounted for three of the top 10 non-sport programs of the year among people 25-54 (see table below) – KFC Big Bash League, The Bachelor Australia, I’m A Celebrity… Get Me Out Of Here! and Australian Survivor. 

Many TEN programs increased their audiences during 2016, including Gogglebox, Have You Been Paying Attention?, KFC Big Bash League and I’m A Celebrity… Get Me Out Of Here!, while new programs such as Australian Survivor, The Wrong Girl, The X-Files and Todd Sampson’s BodyHack increased TEN’s audiences in their timeslots.

Network Ten’s online catch-up and streaming service, tenplay, recorded impressive growth this year, including a 26% jump in video segment views to 213 million and a 23% increase in video unique visitors to 11 million. In October alone, tenplay generated 32.9 million video segment views, a record number in a single month.

According to the new OzTAM online catch-up viewing data (VPM), The Bachelor Australia was Australia’s most popular program on online catch-up television platforms, recording an average 28-day VPM rating of 97,000. Offspring was Australia’s most popular drama, recording a 28-day average VPM rating of 92,000.

Chief executive officer Paul Anderson said 2016 has been another successful year of growth for Network Ten. For the third consecutive year, Network Ten increased its primetime commercial share.

Anderson said: “2016 has delivered another year of momentum, consistency and growth across all platforms for Ten. Our strategy of investing in differentiated and innovative content, plus the strong performance of our domestic 7.30pm franchises, is delivering.

“We have finished 2016 with our biggest main channel primetime commercial share in 25-54s and total people since 2011, and our biggest network total people commercial share since 2011.

“Tenplay continued to produce remarkable growth in online catch-up viewing and live streaming, while Ten cemented its position as the leading free-to-air network across social media,” he said.

“Tenplay is already on 12 distribution platforms – more than any other free-to-air network’s online catch-up service – and we will add another five in 2017. Also next year we will launch tendaily, a standalone, mobile-first website that will capitalise on the growing demand for short-form video content.”

Anderson said creating year-round consistency in TEN’s 7.30pm franchises would be a key priority in 2017.

“The 7.30pm content strategy is book-ended by the summer television sensation that is the KFC Big Bash League, which starts in mid-December each summer and runs until late January,” he said.

“It will continue across the year with proven hits such as MasterChef Australia, I’m A Celebrity… Get Me Out Of Here!, The Bachelor Australia, The Bachelorette Australia, Australian Survivor, The Living Room and The Biggest Loser: Transformed, a refreshed and contemporary version of the highly successful franchise.”

Network Ten chief content officer Beverley McGarvey said: “In 2016 we continued to invest in fresh and innovative primetime content, launching the critically-acclaimed Australian Survivor, the fresh new drama The Wrong Girl and a new season of the much-loved Offspring.

“We have also grown audiences across some of our most popular shows, including I’m A Celebrity… Get Me Out Of Here!, KFC Big Bash League, Gogglebox and Have You Been Paying Attention?. 

“Our established key hits such as MasterChef Australia, I’m A Celebrity…Get Me Out Of Here!, The Bachelor Australia, The Bachelorette Australia, The Project, Family Feud, Shark Tank and The Living Room have continued their strong performance this year and will all return in 2017,” she said.

“Next year we also have an exciting array of new content for 2017, including the highly anticipated return ofRussell Coight’s All Aussie Adventures after a 15-year absence.

“Our new local drama productions, Wake In Fright and Sisters, are extraordinary Australian stories. The Biggest Loser: Transformed will take a beloved brand to a whole new level, while Common Sense – a show about Australians talking about news and current affairs – will get Australia talking,” McGarvey said.

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