Seven is Australia’s most-watched television network in 2016. In a year of major events, Seven has claimed domination of the broadcast television landscape: primetime, all key audience demographics, news, major sports, breakfast television and morning television.
Seven made the most of its bragging rights with the release of six separate releases detailing its leadership across 2016.
The highlights from its first press release:
• Seven is the most-watched network for total viewers, 16-39s, 18-49s and 25-54s on primary channels.
• 7TWO is the most-watched digital channel for total viewers.
• 7mate is the most-watched digital channel for 18-49s and 25-54s.
• Seven + 7TWO + 7mate + 7flix is number one for total viewers, 16-39s, 18-49s and 25-54s on the combined audiences of primary and digital channels.
This is Seven’s tenth consecutive year of market leadership in primetime.
Building on this leadership in primetime, Seven News is number one in 2016. Seven is number one in breakfast television for the thirteenth consecutive year and number one in morning television for the tenth consecutive year.
Seven delivered the most technologically advanced coverage of any event to all Australians with its all-encompassing coverage of the Olympic Games in Rio in 2016. More than 18 million Australians watched all or part of Seven’s coverage and across all screens of Seven, Australians viewed 20.7 billion minutes of coverage, with the Olympic Games dominating across television and all devices across August.
Commenting, Seven’s director of programming Angus Ross said: “Twelve months ago we promised to be a more dominant number one in 2016 – and we are more dominant than ever, in this our 10th year of leadership. Seven is not only number one in all people. We are number one in all the key demographics. And, we are the only commercial network to grow share in all people and every demographic, widening our leadership over Nine and Ten.”
Other releases detailed how Seven was #1 with Sunrise in 2016 claiming bigger average audiences than Nine’s Today in both metro and national numbers.
Seven also claimed leadership with The Morning Show v Today Extra in metro and regional markets.
In specific markets, Seven had releases detailing its dominance in Melbourne winning 40 of 40 survey weeks, making it #1 in that market for 10 years.
Seven also claimed leadership in Southeast Queensland where it noted a combined channel share dominance plus #1 with Seven in primetime.