Free Folk Agency has opened the doors to its Melbourne office, marking a significant milestone in the agency’s journey, and solidifying its commitment to national growth and service delivery.
Free Folk Agency co-owners Teagan West and Grace Newman have brought their creative expertise to a new market, following significant growth over the last five years and the successful expansion of their sibling agency, Ivy Talent Co, into the Melbourne market after building on a strong presence in South East Queensland and an expanding portfolio of national clients.
West said: “Melbourne is a dynamic city with a thriving business community, and we see a huge opportunity to collaborate with local brands and businesses, whilst also offering boots-on-the-ground for our national clientele.
“This move is a critical part of our strategy to enhance our national footprint and deliver exceptional service for our clients across Australia,” Newman added.
Teagan West
The Melbourne office will be led by newly appointed senior account manager, Marnie Cohen, who has worked in communications roles across Melbourne and Perth over the past five and a half years, most recently as Senior Account Manager at effie&co.
West said: “Marnie’s local knowledge and insights will be instrumental to driving the success of our Melbourne office and her leadership will help keep us closely connected to our clients and local media from day one.”
Free Folk Agency’s current portfolio of consumer brands boasts Retail Food Group (Donut King, Crust Pizza, Gloria Jeans and Brumby’s), The Entertainment and Education Group (Time Zone and Zone Bowling), Frontier Pets, Aiper, Degani, Metagenics (Inner Health), PassportCard, Vicinity Centres and 4Planet.
Marnie Cohen
Donut King marketing manager Raquel Hine, who has been working with Free Folk Agency across PR, events and influencer marketing for over three years, said that the expansion to Melbourne has already positively impacted the performance of recent Donut King campaigns.
“As a national brand, it’s critical that we can be reactive and move quickly, while also staying across trending talent and opportunities around the country. Since opening the Melbourne office and having team members on the ground in multiple states, Free Folk Agency has unlocked several opportunities and secured positive outcomes that support our campaigns, which otherwise may not have been logistically possible.”
Among them, Donut King’s collaboration with former reality TV star and influencer Martha Kalifatidis to launch its new Donut King Occasions delivery service, one of many opportunities that has excited Cohen thus far.
“It’s been a crazy but exciting start to my Free Folk journey and I know that excitement is shared by my network! There are so many new opportunities for collaboration, exploration and connection, and I cannot wait to dive in,” she said.
–
Top image: Marnie Cohen and Teagan West