Foxtel has announced a premier sponsorship lineup featuring both new and returning powerhouse brands for the much-anticipated 2025 NRL season, set to kick off in Las Vegas on Sunday, 2 March.
The company says the move highlights its commitment to partnering with top-tier advertisers for one of Australia’s most celebrated sporting events.
The announcement comes on the back of impressive pre-season results.
The NRL All Stars match registered a record-breaking total audience of 295,000 across the Foxtel Group – an 11% year-on-year increase and an 18% surge in streaming figures on Foxtel Go, Foxtel Now, and Kayo Sports.
Something old, something new
A slew of new sponsors will be joining the 2025 season, including Westpac, BP, Vodafone, Tradie, Complete Home Filtration, Lion and Aussie Broadband.
Meanwhile, Sportsbet, Ford, McDonald’s, KFC, Chemist Warehouse, AAMI, VB, Harvey Norman, Toyota, Red Rooster, CBUS, Rexona, Musashi and Jim Beam will return for another slice of sporting action.
Director of sports sales and brand partnerships at Foxtel Media, Martin Medcraf, said: “The 2025 season is already off to a spectacular start. Foxtel continues to offer fans the premium footy experience with our commitment to no ad breaks in live play, reduced ad clutter and top-quality programming.
“2025’s season is also the best opportunity yet for our brand partners thanks to our partnership with Commbank iQ. We have over 100 new Character target segments that can be utilised, such as Travel Intenders, Luxury Goods buyers and Foodies. So not only can brands now target new high-value segments on platform, but we can measure the real sales impact of that activity, offering a closed-loop solution from activation to sales. This is provable ROI.”
The Matty Johns Show
Exclusive deals
Red Rooster will serve as the Thursday Night League naming rights partner, while McDonald’s has clinched the Sunday Ticket slot for Sunday Nights with Matty Johns. Meanwhile, Ford has joined as the Friday Night Footy on Fox sponsor and debuts as the naming rights partner for Monday’s NRL360, with Chemist Warehouse taking over sponsorship for Sunday Nights with Matty Johns.
Each partner plays a strategic role in delivering targeted exposure and receive prominent branding across Fox League studios, with logos, graphic swipes and live verbal callouts throughout the action-packed sporting coverage.
Building on 2024
This year’s opening round will feature four new clubs, alongside Super League and Women’s International fixtures at Allegiant Stadium – offering brands a vibrant platform to connect with a diverse, engaged sports audience.
The expanded schedule includes three special Las Vegas editions of NRL360 and The Matty Johns Show. These premium broadcasts will further elevate the event’s profile and provide enhanced opportunities for advertisers to engage with viewers during peak game-day moments.
While, joining the Fox League team for live game-day coverage and analysis are sporting legends Shaun Johnson and Kevin Walters.