Foxtel chasing bigger audiences with cheaper packages

Low-cost way to stream Foxtel, instantly, from $10 monthly

Foxtel CEO Peter Tonagh

• New-look streaming service brings HD, Chromecast and browser support
• Low-cost way to stream Foxtel, instantly, from $10 monthly

Foxtel last night unveiled Foxtel Now, a revamped and re-energised, internet-delivered subscription TV service, offering a low-cost way to sign up and stream Foxtel instantly. Foxtel Now arrives as part of the company’s effort to provide Foxtel for everyone across IP-delivered and cable/satellite services. Foxtel Now is now available, launching from 7 June 2017.

These Foxtel releases detail the new product and the company rebrand:

Foxtel Now is a new evolution of the Foxtel Play streaming service and features low-priced and flexible bundles that ensure subscribers have greater freedom and access to sign up to Foxtel’s incredible content with no setup costs and the ability to cancel at any time.

Foxtel Now arrives with the widely anticipated addition of HD streaming on select devices combined with a brand new user interface plus the ability to stream Foxtel Now to the big screen via Google Chromecast.

Foxtel CEO Peter Tonagh said, “Foxtel Now is here and we’re thrilled to share it with customers hungry for the best choice in live sport, new movies, TV and complete seasons.

“Over the past few months we’ve introduced some fantastic new changes to our subscription streaming service including lowering the entry point to $10 per month and launching on Telstra TV. As part of the evolution of our streaming service, we felt the time was perfect to relaunch the service as Foxtel Now.

“Foxtel Now represents our most flexible and affordable entertainment service and brings with it HD streaming, a great new look and feel and the freedom to jump in and out based on your viewing preferences.”

New Foxtel Now pricing

Foxtel Now features five entry level packs to match viewers’ interests including drama and pop packs priced at $15 per month each or $25 for both. Lifestyle, Docos and Kids packs are available at $10 per month each.

The Drama and Pop packs both feature the showcase channel, which airs HBO’s award-winning Game of Thrones, meaning fans of the series can enjoy the upcoming Game of Thrones season seven, in HD, for only $15 per month.

Foxtel Now’s Movies pack is available for $20 per month in addition to an entry level pack and the Sports pack is available for an extra $29 per month, meaning Sports lovers can now get access to Foxtel’s incredible sports programming for a little as $39 per month.

Foxtel Now is available now on PC/Mac via the Google Chrome browser, Telstra TV, iOS and Android mobiles and tablets, and Chromecast.

Additional devices will be updated in the coming months. Until then, other devices, including PlayStation 3 & 4, Xbox One and select Smart TVs are able to stream Foxtel content in SD via the Foxtel Play app.

Foxtel Now’s launch features a national marketing campaign conceived with TBWA and co-produced with Foxtel’s in-house team, Felix, and includes a new TVC directed by Joel Kefali from Good Oil.

Foxtel Now comes with a two-week free trial. For more information visit: foxtelnow.com.au

Read more about Foxtel’s new strategy at mediaweek.com.au.

Subscribe to the Mediaweek Morning Report with the form below.




Recent News

To Top