Foxtel has launched a new television commercial highlighting its commitment to delivering exceptional value for its customers by providing them with access to a Max subscription on their Foxtel device at no extra cost, unlocking a world of premium content from HBO, Warner Bros. Discovery, and more.
The creative takes, by Foxtel’s in-house agency Balboa, viewers on a thrilling rollercoaster ride, showcasing Max‘s popular lineup of fantasy, drama, comedy and more, doubling down on Foxtel’s proposition as a one-stop shop for the best in entertainment.
The TVC features NRL legend and Fox Sports presenters Nathan Hindmarsh and Brian Fletcher, host of Selling Houses Australia and Love It or List It Australia Andrew Winter, and actress Sana Shaik, and highlights programming available on Max including HBO Originals House of the Dragon, The White Lotus, and The Last of Us, alongside movie franchises such as the Harry Potter films and classics like Friends.
With Max launching in Australia on 31 March, Foxtel subscribers will enjoy seamless access to its extensive catalogue of titles.
“With access to Max being made available to Foxtel subscribers, we’re making it easier than ever to access the best content all in one place,” Michael Waymouth, Foxtel director of marketing strategy and planning, said.
“This integration reflects our commitment to delivering great value and convenience for our customers. We’re also proud to continue our partnership with Warner Bros. Discovery as a launch partner, bringing access to Max and its content library to the Foxtel platform at no extra cost to our subscribers.”
Guy Sawrey-Cookson, BALBOA executive creative director, said: “Our goal with this campaign was to capture the excitement and variety of entertainment that an included Max subscription brings to Foxtel subscribers.
“By blending iconic moments from beloved shows and films with a dynamic, rollercoaster-style narrative, we aimed to showcase the thrill of having so much premium content at your fingertips. This ad celebrates the seamless integration of Max into the Foxtel experience, delivering creative that’s as bold and engaging as the entertainment itself.”
Foxtel devices* will have access to the Max app† from 31 March, expanding their already extensive content offering and bringing the total number of available apps to 18.
Max joins a comprehensive lineup that includes Netflix¹, Disney+¹, 10play¹, Amazon Prime Video¹, ABC iview², SBS On Demand¹, YouTube², YouTube Kids², 9Now¹, F1®TV³, Optus Sport⁴, Paramount+¹, 7plus⁵, Stan¹, DocPlay¹, Apple TV+6, and BritBox1. The campaign, which was produced by BALBOA, will run on TV, social media, BVOD, online video, and on-platform promos. Credits: Client: Foxtel Creative Agency: BALBOA; Foxtel Group Creative Agency ALT VFX, SFX: Uncanny Valley.