Foxcatcher has appointed Karan Kent as the APAC head of sales, reporting to managing director Marcus Betschel.
In the role, Karan will lead sales strategy for the RyanCap agency across the APAC region, focusing on building new and strengthening existing client relationships.
His brings a wealth of experience from his time at GumGum where he lead building partnerships and drove revenue growth. He also brings expertise in contextual advertise and data-driven marketing solutions.
Karan Kent and Marcus Betschel
Betschel said: “We’re thrilled to welcome Karan to the Foxcatcher family. His deep understanding of the sales landscape and his innovative mindset make him the perfect leader to take our APAC sales strategy to the next level.
“As we continue to grow and deliver cutting-edge solutions, Karan’s appointment ensures we remain a step ahead in creating value for our clients.”
Kent said of his new role: “I’m excited to join a company that’s achieving remarkable growth and pushing boundaries with its data-driven solutions. Foxcatcher’s vision for the future of programmatic resonates deeply with me, and I look forward to working with Marcus and the team to deliver value to our clients.”
Last year, PubMatic and Foxcatcher partnered to make the Foxcatcher’s WorldView platform available to programmatic advertisers for the first time, via an integration with PubMatic’s Connect.
WorldView, a customer data platform (CDP), aims to connect brands, customers and media without collecting personal or sensitive information, ensuring data privacy while enabling scalable activation. Through WorldView, advertisers can build customised modelled audience segments and achieve privacy-safe targeting through FoxID, Foxcatcher’s proprietary identity solution.
PubMatic’s Connect leverages addressable signals from across the internet with efficient, ROI-driven, privacy-compliant data targeting on the sell-side. The integration with WorldView enables advertisers to align custom-built audience segments with robust contextual data signals from Connect, to engage audiences across PubMatic‘s premium Australian supply.
Top image: Karan Kent