Fox Sports launches Fox Vision world first
Fox Sports is bringing augmented reality into the Supercars cockpit
• Race fans start your device: Augmented reality app for Bathurst 1000
• Coverage of the big race starts today on 24/7 dedicated Bathurst channel
The Supercheap Auto Bathurst 1000 cranks into action from today with a world first – Fox Sports is offering fans the chance to experience The Great Race like never before, through the brand new Fox Vision App, powered by Supercheap Auto.
Blending augmented reality with detailed, to-scale graphics, available to download free from the App Store or Google Play, the Fox Vision app is able to generate a 3D replica of Mount Panorama in the palm of smartphone and tablet users’ hands.
Not only that, but with fully integrated live track data and cockpit telemetry, Supercars fans will be able to see, with pinpoint precision, the position of the top ten drivers on the track, and via the Race Centre, follow their lap times and stay across key information including speed, acceleration, braking and gear selection.
To gain access to all of this, Supercars fans will need to activate a specially embedded trigger in the shape of Mount Panorama, by opening the Fox Vision app and centring their smartphone or tablet camera on the image until the track pops up. For a simple walkthrough of how to do this, click here.
Included in Fox Vision ads with leading newspapers on Thursday and Sunday (including The Daily Telegraph, Herald Sun, Courier Mail, Adelaide Advertiser, their corresponding Sunday papers, plus the Sunday Times) via foxsports.com.au/foxvision, or within the app itself (second device required), the special trigger will be the entry point to a whole new Bathurst experience, from the first practice through to the big race.
On top of that, the Fox Vision App also includes 3D Play, a fun racing game giving classic video game fans the chance to drive their very own Supercar around a virtual miniature Bathurst race track. Drivers will be able to time themselves, and are encouraged to upload their fastest time to their social media channels using #foxvision.
A third section of the app opens up 360-degree VR camera footage from inside a Supercars cockpit, for an immersive taste of what it’s like to be behind the wheel of one of these high performance machines.
Fox Sports CEO Patrick Delany added: “Our determination to innovate across all of our sports rights and platforms is driven by one thing; to create a better and more immersive experience for fans of every sporting code. By harnessing the power of augmented reality, we are offering viewers a new and different way to experience our products, which adds to the narrative being played out on TV. This clever and compact app will not only allow viewers to see the progress of the top ten, in real time, but through AR, Mount Panorama, with all of its unique steeps, elevation changes, straights and corners, will be accessible to Supercars fans for the first time.”
Fox Sports’ dedicated 24/7 Bathurst channel, powered by Supercheap Auto, is up and running, with classic races and a number of entertainment programs, including Bathurst Legends, Supercars Life and Pit Lane live capturing all of the build-up and excitement ahead of the big race.
The on-track action launched from 7.15am EDT Thursday, with every session live in HD, plus continuous coverage of the qualifying sessions and Race 21 broadcast across the weekend.
Mark Skaife and Neil Crompton will return to call the action, while Russell Ingall and Yates analyse the action and all the big talking points across the weekend.
Fox Sports News 500 will be stationed on the ground at Mount Panorama to deliver the latest and breaking news throughout the week, with foxsports.com.au providing rolling results, news and highlights.
