Four of Australia’s leading tech journalists have launched a campaign called 100% Human to alert consumers about AI content.
The initiative is aimed at highlighting that published content is crafted by real human experts, not machines. 100% Human is combating the surge of AI-generated online content.
The initiative is led by Valens Quinn of Gadgetguy.com.au, known as Sunrise tech expert, Trevor Long who is the Today show tech expert and editor of EFTM.com, Stephen Fenech of TechGuide.com.au and Sky News tech expert, plus Djuro Sen from Image Matrix Tech and Sky News.
The coalition seeks to safeguard the integrity of content by prominently branding their articles as “100% Human.” The four tech gurus want the labelling to inform readers that their content is exclusively authored by humans.
Insight and accuracy under threat
“While AI has immense potential to democratise information, there’s a growing concern,” said Valens Quinn. “It’s becoming too easy for automated systems to scrape and regurgitate content without human insight or accuracy.”
100% Human advocates for transparent disclosure when AI generates images, videos, or written pieces. It calls upon regulators to collaborate with Australian businesses, both large and small, to protect genuine human-created content from AI-driven plagiarism.
“We invite fellow publishers to join our cause,” urged Trevor Long. “Together, we can empower Australians to distinguish between authentic human-generated content and AI-generated material.”
All the tech websites involved now display the 100% Human logo on all content, as well as linking to a microsite (https://100human.com.au/) which explains the concept to audiences.
Example of the 100% Human branding on Tech Guide
100% Mission Statement
1: Quality you can trust
AI-generated content might be everywhere, but it’s not always reliable. Our badge guarantees that the insights and reviews you read are created by experienced professionals who understand the nuances of their field.
2: Real reviews by real experts
When it comes to spending your hard-earned money, you deserve advice from those who truly know their stuff. Reviews require physical access to the product, adequate time to comprehensively test it, and expert industry knowledge to make recommendations that you can trust.
3: Fighting misinformation
As AI-generated content floods the internet, distinguishing fact from fiction becomes harder. 100% Human is your guarantee of accuracy and credibility from high-quality publications populated by real people.
4: Supporting human creators
AI algorithms often learn from our hard work without giving credit. We’re advocating for fair recognition and compensation for the valuable content we produce.
Top image: Tech gurus behind 100% Human (L-R) Trevor Long, Valens Quinn, Stephen Fenech, Djuro Sen
See also: Ruth Mortimer: Balancing the human and the artificial in the rise of AI