Convo Ink has launched its smart content marketing engine, bringing tech innovation to the content marketing, PR, and media industry.
With the global content marketing industry expected to grow by US$417.85 billion during 2021-2025 with a CAGR of almost 16%, Convo Ink is bringing marketers, content writers, and publishers together in a platform that delivers content to audiences with precision and scale.
Convo Ink is an Australian martech startup founded by Aaron Macarthur, former sales lead at Southern Cross Austereo, News Corp, Allure Media and Verizon Media, to enhance the way companies use content marketing to acquire and retain customers.
Aaron Macarthur
Macarthur, Convo Ink CEO, said: At Convo Ink we believe every brand has a story to tell and great brand stories create attention with customers and drive sales. We are excited to launch our smart content marketing engine which allows advertisers and media agencies to move into the high growth content marketing space with all of the speed, scale and precision provided by programmatic marketing technology.”
The Convo Ink smart content marketing engine uses simple drag and drop functionality, enabling marketers to create branded content formats in minutes. The platform generates content formats that can be distributed across a network of mobile, desktop and digital out of home publishers with precision.
Macarthur added: “The response from the industry has been huge. In the last six months we have raised capital and completed advertiser trials with Young Henry’s, numobile, hayu and Baptist Care. We have also validated the platform with important tech partners including the Trade Desk and Double Verify and we are excited to be announcing our major digital, mobile and out of home publishing partners in the coming weeks.”
For advertisers and agencies, Convo Ink simplifies the creation and distribution of branded content. It also allows advertisers to target audiences which reduces media investment wastage and improves results.
For publishers, it cuts the complexity between editorial and sales teams; uses existing ad tech infrastructure to reduce the need for complex integration; while retaining editorial integrity and generating new revenue streams.