Former Meta Australia partner Liz Harper will join Australian startup Springboards.ai as director of agency partnerships.
Harper has over 15 years of international agency and big tech management experience. Most recently, she was the creative agency partner at Meta Australia for just under five years. The role was made redundant in the November round of Meta layoffs in 2022.
Prior to Meta, Harper served as head of account management at TBWA (then Whybin TBWA), where she worked across clients including Mastercard, Chobani, Krispy Kreme, Airbnb, GoDaddy, nabtrade, NIVEA, Brancott Estate (Pernod Ricard), and more.
Harper wrote about the “big time life and work update” on LinkedIn last week:
“TLDR: I joined an Australian startup, Springboards.ai, am working with some truly awesome people, and building some awesome stuff.
“On a professional front, I haven’t rushed the job thing… I knew that my next gig outside the home needed to be ‘right’ from a growth, strengths, and mindset perspective. And I knew I wanted to do something different and ‘additive’ in my career journey, after 15 years at top ranking global creative agencies and five awesome years at Facebook/Meta.
“So with that brief in mind, I’ve joined Amy Tucker, Pip Bingemann and the team at Springboards.ai as director of agency partnerships and I am STOKED. If not now, when?!”
She described Springboards as a made-specifically for agencies suite of tools that puts AI in the hands of agency planners and creatives to get to better creative ideas, faster.
She cited the “small but mighty” team behind the “extraordinary” product as one that is growing fast into markets and agencies around the world.
“We’ve even had to shut our sales doors while we scale a partnerships team to meet the demand (yes, we’ll be hiring in USA and EU too, so HMU if you’re keen),” she said.
“Most of us know that AI will change (and is already changing) work as we know it. I also believe that the very smart and very creative thinkers (aka PEOPLE) at agencies will remain the most valuable assets in our industry, because they will be the ones harnessing AI’s power alongside human insight to improve strategy and the work.”
Harper said she is excited to help agencies build value for their businesses and clients, “and I am thrilled to be connecting again with an industry and people that I love.”
“And a huge thanks to those of you who were amazing supports to me on this crazy 18 month journey from layoff to baby to new gig.”
Springboards was was co-founded by former head of brand marketing at Unstoppable Domains, Pip Bingemann, and former senior marketing lead APAC for merchant community engagement at Shopify, Amy Tucker.
This is the second joint venture from the duo, who joined forces last March to launch marketing, advertising, and experimentation studio, Trilingual.
Mediaweek has reached out to Harper, Bingemann, and Tucker for comment.
See also: Pip Bingemann and Amy Tucker join forces to launch Trilingual
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Top Image: Liz Harper