After a decade-long career in journalism and marketing, former Are Media lifestyle director and journalist Gabriella Del Grande has launched her PR and copywriting agency, Grande Creative.
Having transitioned into marketing and copywriting in 2022, Del Grande spent the past few years freelancing alongside a full-time marketing role. The success of this work inspired her to take the leap into running her own business, offering tailored PR and copywriting services to lifestyle brands and small businesses that may not have the budgets for large-scale PR support.
Gabriella Del Grande.
“I’ve seen so many incredible small brands struggle to secure media coverage because traditional PR support can be out of reach,” Del Grande said. “Grande Creative is about making PR and copywriting more accessible, ensuring these businesses don’t miss out on the opportunity to grow their brand awareness in meaningful ways.”
As part of her new venture, Del Grande will continue to support other PR agencies as a contractor, having previously worked with Sunday Agency and currently collaborating with She Wolf Agency.
Grande Creative has already secured two key clients: UK-based beauty brands Barry M and Q+A Skincare, helping both expand their presence and brand awareness in the Australian market.