FleishmanHillard Australia has been named the public relations agency of record for technology services firm NCS Australia, following a competitive pitch.
The agency, part of TBWA\Sydney creative collective, will be responsible for building the NCS brand in Australia among government agencies and businesses. It will work with NCS Australia to amplify its local platform, Making Tomorrow Together, through PR, executive thought leadership, and case study programs.
FleishmanHillard Australia has previously worked with tech companies including Amazon Web Services, Mastercard, and Veritas.
NCS Australia operates in seven cities across the country and, as part of the NCS Group, has a strong presence in the Asia Pacific region.
“NCS is embarking on an exciting journey across the region, and our Truly Curious approach to great earned-led ideas, from everyday storytelling to executive thought leadership programs, together with the strength of our global network, makes this a perfect partnership,” said FleishmanHillard Australia managing director, Jenna Orme.
“As part of our transformational growth plan, we wanted an agency partner that can demonstrate strategic thinking and drive our engagement in the highly competitive technology services sector,” added NCS Australia marketing and communications lead, Dan Hews.
“The FleishmanHillard team came to the table with exactly that – a strategic program that showed us how we can communicate with customers, partners and the media in a meaningful, culturally relevant way, while leveraging the synergies between Australia and Asia Pacific.”
This appointment follows a series of recent work from the TBWA collective. Last week, the TBWA-owned PR and social agency, Eleven, launched the Go Australiaahhh campaign at Allianz Stadium for the insurer ahead of Paris 2024, encouraging Aussie children to stay involved in sports.
Earlier this month, TBWA\Sydney launched a new campaign for mycar Tyre & Auto (formerly Kmart Tyre and Auto) under the brand platform, Get the care you deserve at mycar.
See also:
Allianz and Eleven launch ‘Go Australiaahhh’ in-stadium to inspire young Aussie athletes
TBWA\Sydney launches latest work for mycar Tyre & Auto, ‘Get the care you deserve’