Five by Five Global has teamed up with drone challenger brand HOVERAir, as its strategic partner.
The collaboration aims to drive awareness of HOVERAir’s drones in the highly competitive Australian market through targeted PR and influencer marketing campaigns.
HOVERAir is poised to disrupt the Australian drone market with its range of lightweight, affordable, and high-performance flying cameras.
The drone brand and Five by Five Global will leverage the agency’s expertise in brand activation, PR, and digital influencer strategies to connect with a broader audience across Australia, from tech enthusiasts to outdoor adventurers and families.
HOVERAir’s 125g self-flying camera is designed to be controlled effortlessly and is equipped with 5 flight modes, including the incredible follow mode, orbit mode and birds-eye mode, enabling stunning aerial shots at the touch of a button. It’s perfect for capturing family outings, sports activities, or even professional-grade videos for social media.
HOVERAir’s collaboration with Five by Five Global marks a strategic expansion within the Asia-Pacific region, leveraging localised insights to drive brand growth in Australia. With Five by Five’s expertise in global brand activation and culturally resonant PR, this partnership is designed to position HOVERAir as a top contender in Australia’s drone market. Through a mix of regional influencer partnerships, and targeted PR, HOVERAir and Five by Five will deliver a strategy that blends local relevance with international appeal, making advanced drone technology accessible to a wide range of audiences.
Mark Anderson
“We’re thrilled to partner with Five by Five Global as we expand our footprint in Australia,” said Anthony Fredella, channel sales manager at HOVERAir.
“Their deep understanding of the Australian market, combined with their innovative approach to PR and influencer marketing will help us elevate HOVERAir’s profile and connect with a wide range of audiences—from families capturing everyday moments to content creators looking to push the boundaries of what’s possible with drone technology.”
Mark Anderson, the recently appointed managing director for Five by Five Global, said: “We’re incredibly excited to help HOVERAir drive awareness in the Australian market, and ultimately give consumers greater choice.
“The new launch of the HOVERAir X1 model in Harvey Norman stores and the imminent launch of their new HOVERAir X1 PRO and HOVERAir X1 PROMAX models comes at an exciting time, with both the drone market in volume growth and the upcoming gift-giving season. We’re looking forward to helping HOVERAir get more of these incredible devices into the hands of everyday Australians.”
See also: Five by Five appoints Mark Anderson as managing director
