Five by Five Global has secured the account of Arubial, a longstanding family business specialising in premium Australian wagyu beef since 1906. Arubial tasked the agency with creating a brand platform and launching a website with a content management system.
The agency’s job included developing a brand identity that matched the premium of Arubial’s product. Following a collaborative workshop, a brand purpose was established, guiding the creative direction and resulting in the tagline “Sharing Genetic Excellence.”
This approach aimed to ensure authenticity across all brand touch-points. The result was a bespoke website showcasing the Morgan family’s heritage, commitment to excellence, and high-quality breeding stock.
Matt Lawton, managing director at Five by Five, expressed his excitement about working with Arubial, highlighting their innovative use of data to position Australian produce globally. Lawton stated, “Arubial are true innovators and are elevating Australian produce to compete with the best in the world using data. That’s what made this such an exciting business to work with and further strengthens our credentials in agtech.”
Matt Werth, creative technologist at Five by Five, highlighted the website’s features, describing it as “a combination of a crafted design alongside thoughtful web development with a robust CMS for real-time display of quality products.
“Werth continued, “It means we’ve created something that is beautiful, functional, and really serves the brand platform the team worked so hard to craft.”
Claire Morgan, Communications and Marketing Manager at Arubial, praised the professionalism and collaborative approach of Five by Five. She described the project, as an “an immensely rewarding experience,” adding, “Their ability to
translate our vision into a purposeful yet creative form has been excellent, and the bespoke brand work and
website have really captured the essence of Arubial.”
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