Five by Five Global has been appointed to Hydralyte and will launch an integrated campaign. This is Flow will continue to manage the account’s media planning and buying.
Joan Isaac, marketing manager at Care Pharmaceuticals, said: “Five by Five showed us they understood the audience brilliantly and gave us a brand vision that plays perfectly on a compelling tension point.”
Matt Alchin, client director at Five by Five Global, said: “For me, it’s the most recognisable name in the hydration space and we are absolutely over the moon to get the opportunity to work with such an iconic brand.”
Matt Alchin
Earlier this year, This is Flow and Five by Five Global launched an integrated campaign for BPAY payment service, Australian Payments Plus (AP+).
AP+ brings together eftpos, BPAY, and NPP Australia into one organisation to shape the future of payments in Australia. The organisation is also responsible for initiatives such as PayID, PayTo, ConnectID, Osko and Beem.
The campaign renders the ease of the BPAY product, especially when it comes to managing bills, by drawing on relatable, everyday scenarios with a touch of magic. It was rolled out across out-of-home (OOH), cinema, radio, broadcaster video on demand (BVOD), social media, and digital audio.
Christian Royds, senior marketing specialist at Australian Payments Plus, said: “We are thrilled to launch our latest campaign, demonstrating how BPAY can help Australians schedule and pay their bills in the security of their online banking.”
Matt Batten, executive creative director at Five by Five Global, explained: “We all have a little bit of magic in our pockets. Our ubiquitous and essential phones enable us to do so much and solve those niggling life problems with just a tap or two.
“The campaign extends the magic of BPAY from paying your bills to sorting out whatever else you’ve got going on with a dash of wishful thinking.”
See also: Five by Five and This is Flow launch ‘magical’ campaign for Australian Payments Plus
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Top image: Matt Alchin