Michelle Bridges, the fitness guru behind the 12WBT program, has launched a new podcast aimed at tackling perimenopause, menopause, and post-menopause, in what she promised will be a “no-nonsense” way.
We Have A Situation will take a deep dive into the conditions which, at one time, will impact all Australian women. Currently, 85% of sufferers experience symptoms but only an alarming 10.5% receive proper treatment. Bridges says the podcast aims to break the silence and provide real talk on a topic long overlooked.
According to the Mayo Clinic, most women begin experiencing perimenopause symptoms between the ages of 40-44. The very age nearing something of a dead zone (the 55+ demo) when it comes to radio advertising.
But Bridges isn’t concerned.
“I say to advertisers that potentially aren’t interested in this age category – Buyer Beware,” Bridges told Mediaweek .
“These women have an interest in their health, especially as they’re getting older. They have a critical interest in their health because they now know if we don’t get on top of this, and we don’t start supporting our health, it can have major impacts into our future, diabolical impacts into our future.
“And women getting the picture now. They see it, they understand it and appreciate it. So these women of this category and this age group, they are hot to trot when it comes to information, education and taking care of themselves,” she said.
Some of her guests include Ksubi creative director and P.E Nation co-founder Pip Edwards, who, in the second episode shares her deeply personal experience with perimenopause and fertility.
Pip Edwards and Michelle Bridges on the 12WBT creator’s new podcast, We Have A Situation.
Bridges also chats with experts, such as Dr. Fatima Khan, a leading perimenopause and menopause specialist, who addresses the often-unspoken realities of menopause, debunking breast cancer myths and exploring its impact on women’s health, careers, finances, and overall well-being.
“Menopause has long been hidden behind a veil of silence and misinformation. It’s time to break the silence and make it a conversation everyone feels comfortable having because women deserve better,” Bridges said.
“This podcast is my passion project to start the conversation – one that’s open, honest, and empowering. Menopause isn’t a ‘change of life,’ it’s a ‘call to action.’ I’m here to help women step into this with confidence and feel supported along the way as we unpack the incredible potential this stage of life holds once you understand it and learn how to manage it.
“Menopause is finally mainstream!” she said.
We Have A Situation is available now on all major podcast platforms, with new episodes released weekly. To start listening, visit www.12wbt.com/we-have-a-
Pictured: Michelle Bridges