Narrated by Jackie O, Stranded On Honeymoon Island is coming soon to Channel Seven and 7plus, and will see 12 singles take on a remote dating journey.
After a speed dating event, couples will be matched and married, before they are stranded on a deserted island for 21 days in their wedding attire.
The contestants will be removed from all modern dating obstacles, with no devices and no distractions.
Stranded On Honeymoon Island is created by Danish production company Snowman Productions and produced by Endemol Shine Australia (a Banijay Company) for the Seven Network.
It’s been a busy period for Jackie O, with the Kyle & Jackie O Show now in full swing in Melbourne. Earlier in the month, the pair launched a new marketing campaign asking Melburnians to tune in and make up their own mind about the show.
The campaign launched in print, featuring sensationalised headlines and quotes from competitor media personalities. It then follows up with a challenge to listeners to go beyond the click-bait and form their own opinion of the show. After the initial run, a TVC was unveiled.
Produced in-house, the campaign – strongly featuring the KIIS pink and purple – is being supported across out-of-home, TV, social, and radio.
See also: Kyle & Jackie O’s Melbourne expansion due to rival SCA’s offer of national show
Back on Seven, newly-appointed news boss Anthony de Ceglie wants to integrate The Nightly into Seven’s 6pm bulletins, and make the most of having “the best video in Australia”.
When video is “king”, he told Mediaweek a few days after being promoted to director of news and current affairs, and editor-in-chief, “that should be an advertiser’s and a marketer’s dream.”
“Looking at legacy media in traditional silos like TV, radio or print is a really antiquated and outdated idea,” he added.
See also: Anthony de Ceglie’s ‘dream’ is a ‘unified’ Seven and new audiences